Jun 17, 2021
Consumers expect digital access to providers to be on par with their online retail experiences. After all, they're footing the bill for healthcare under their high-deductible health plans. And o providers today need a “digital front door” that attracts and retains patients, and ultimately drives revenue. Today’s show brings together healthcare leaders from Adobe, Microsoft, and Change Healthcare to discuss this new normal, and what providers need to know to be successful with a digital-front-door strategy.
Today's panel features Ivy Portwood, principal marketing manager at Adobe; Tracy Picon, senior director with Microsoft’s U.S. Health and Life Sciences group; Tom Swanson, heads of Adobe’s Health and Life Sciences strategy and marketing; and Patrick Leonpacher, business development and operations executive with Change Healthcare.
Here's what they discussed: