Aug 17, 2020
Finding, accessing, and paying for healthcare requires so much work that half of consumers have avoided seeking care, according to the 2020 Change Healthcare - Harris Poll Consumer Experience Index, a national study of 1,945 consumers. These findings and more—many of which should cause serious concern for healthcare stakeholders—are covered on today’s show, with special guest Tom Swanson from Adobe. Also covered: what stakeholders can do to meet consumers’ expectations and gain a competitive edge.
Swanson joins show host Bill Krause to review the research, discuss what consumers say are the challenges to finding, obtaining, and paying for care, and unpack fresh digital strategies that can help providers give their patients exceptional experiences.
Bill Krause is VP and GM of Connected Consumer Health for Change Healthcare. Tom Swanson is head of Industry Strategy and Marketing for Health and Life Sciences at Adobe.
Here are the topics they tackled: